Evaluation of the results of the work of HEIs by customers of educational services can be carried out by an indicator calculated by the ratio of the size of the special fund of HEI, formed by tuition fees to the number of RTS on a certain date of the previous year. This indicator will show the level of authority of a particular HEI in society. It shows how much students and their parents trust this or that HEI. In other words, they vote with their own funds for a certain HEI. This indicator can be called as «an indicator of the popularity of free trade» – Pi. Its participation in the formation of an integrated indicator of the activity of the HEI (Ai) will make it possible to more adequately assess the advantages of a particular HEI over others.
The Pi size should be set from five values – from 1.0 to 1.4, and the measurement scale should be calculated based on the actual reporting data for the previous year. To do this, take the minimum and maximum size Pі and divide the difference into five intervals. For example, if the minimum value is UAH 10,000 and the maximum value is UAH 400,000, it will be correct to set the following scale:
- 0 – 80 thousand UAH size Pi = 1.0;
- 81 – 160 thousand UAH size Pi = 1.1;
- 161 – 240 thousand UAH size Pi = 1.2;
- 241 – 320 thousand UAH size Pi = 1.3; – 321 – 400+ thousand UAH size Pi = 1.4.
The first requirement for indicators is fulfilled in full, as the actual data for each HEI are taken from the official reporting.
The second requirement is fulfilled in part, because the more external financial revenues to the HEI, the more opportunities to improve the material base for artistic events, amateur performances, sports and more. The participation of students in such activities ensures the formation of a high level of emotional intelligence, enhancing their cultural development and improving «soft competencies» or softskills.
The third requirement is fully met if we consider together the indicators of the level of scientific activity of the higher education institution SCi and the popularity indicator of the HEI Pі, as they fully take into account the assessment of a certain HEI by external stakeholders or customers of educational services. If the assessment of a certain HEI is high, then co-financing of its development is provided both by employers and by students and their parents. Of course, the interests of the state also include obtaining funding for higher education from foreign investors.