In addition to computers, advertisements for many specialties require foreign language competencies. The results of the analysis of the demand for language competencies are presented in Table 2.4. This component of professional competence is also very important for already employed professionals to make an informed decision about changing jobs.

Unexpectedly low requirements for language competence are presented in Table 2.4. In 2021, more than 30 % of ads contained requirements for language competence only in the following specialties: «information technology» (36.4 %), «Technology of electronic multimedia publications and computer technology and publishing systems» (38.5 %), «International economic relations, international economy, international relations» (36.8 %). In other specialties, this percentage was much lower.

However, direct communication with employers indicates that language competence is objectively necessary, especially for those positions that require a higher education employee. Therefore, the university has created conditions for learning a foreign language during the entire period of study for students of all specialties. They have the opportunity to make their own trajectory of their studies so that each school week due to the variable component had 6–8 hours of learning a foreign language during the entire period of study, regardless of the specialty in which they study.

Thus, based on the results of research, it can be concluded that the analysis of ads can not be an exhaustive method of assessing the labor market to identify personal competencies of future professionals.

The management of higher education institutions needs to be in constant contact with employers, which will allow to make informed management decisions on the formation of relevant and priority competencies and patterns of behavior in students of certain specialties to increase their demand in the labor market and image of educational institutions as progressive and professional institutions and training of highly qualified specialists.