In 2020, 2021 there is a decline in the share of applications in the specialties «management», «accounting and auditing», «marketing, advertising and PR, media communications», «legal regulation of the economy». Thus, if the decrease in the share of applications for the specialty «management» and the educational program «Accounting and Auditing» coincides with the trend of changes in the number of applications to the university, the share of applications for the educational program «legal regulation of the economy» and the group of specialties and educational programs «Marketing, advertising and PR, media communications» does not have such a pronounced trend. At the university, the share of applications for these specialties and educational programs is almost unchanged.

At the state level, the share of applications has increased significantly in the following specialties and educational programs: «economic cybernetics and applied statistics», «logistics», «personnel management», «banking».

At the university, the share of applications in the specialties «economic cybernetics and applied statistics» and «logistics» is almost unchanged at this time, while in the educational programs «personnel management» and «banking» – has the opposite trend. Under these educational programs, there is a decrease in the share of applications from entrants to the university. This means that the decline in the popularity of these educational programs is not due to a pandemic. Probably the reason is the decrease in the quality of career guidance work of the relevant departments.

Component 3 is the unemployed who apply for vacancies and are described as B_i{a, b, c, d, e, f}, where in addition to the already described parameters: a – education; b – work experience; c – specialty (educational program); d – professional competencies; e – personal competencies, including soft skills; the parameter f – wishes of the applicant is added.

The number of unemployed in Kharkiv region tends to increase. Thus, the total number of unemployed in 2020 compared to 2016 increased by 4.9 % (4,253 people), and compared to 2019 – by 21 % (15,622 people). It should be noted that the number of unemployed in the Kharkiv region from 2016 to 2019 gradually decreased, and in 2020 there was a significant increase in their number, which was due to the pandemic COVID-19.

For the period from 2016 to 2020, the percentage of unemployed by groups of specialties and educational programs for which specialists are trained at the university remains at 8.3–10.2 % of the total number of unemployed in the Kharkiv region (Table 2.11).