Adequate assessment of the regional labor market by university entrants is provided only to the following educational programs and their groups: «financial management», «personnel management», «technology of electronic multimedia publications and computer technologies and systems of publishing and printing publications», «logistics», «banking case». The value of the validity of demand for them (AVDU_i) varies from –1.06 % to +1.04 %.

Excessive reassessment of the needs of the regional labor market by university entrants takes place in the following groups of specialties, educational programs: «information technology», «marketing, advertising and PR, media communications», «tourism, hotel and restaurant business», «International economic relations, international economy», international relations…», «legal regulation of the economy», «customs», «management of the social sphere». The value of the validity of demand for them (AVDU_i) varies from +2.02 % to +11.18 %.

Assessment of the validity of the demand by entrants of all HEIs of Ukraine for groups of specialties, educational programs in relation to vacancies in the regional labor market is not fully correct. Because the structure of vacancies was determined only for Kharkiv and adjacent regions. However, as shown by the values of AVDS_і from column 7, Table 2.13 the validity of the demand of entrants of all HEIs of Ukraine for these groups of specialties, educational programs almost completely coincide with the corresponding indicators of university entrants.

In Ukraine as a whole, entrants significantly underestimate the following groups of specialties, educational programs: «entrepreneurship, trade and exchange activities», «management», «accounting and auditing», «business economics». The value of the validity of demand for them (AVDS_і) varies from –1.6 % to –20.6 %. The most underestimated is the specialty «management», for which AVDS_і = –20.6 %.

Adequate assessment of the regional labor market by entrants of all HEIs of Ukraine is provided only to the following educational programs and their groups: «economic cybernetics and applied statistics», «banking», «social management», «financial management». The value of the validity of demand for them (AVDS_і) varies from –1.45 % to +1.46 %.

Excessive reassessment of the needs of the regional labor market by entrants of all HEIs of Ukraine takes place in the following groups of specialties, educational programs: «information technology», «marketing, advertising and PR, media communications», «personnel management», «tourism, hotel and restaurant business». «International economic relations, international economics, international relations», «logistics», «legal regulation of the economy», «customs». They are currently the most popular. The value of the validity of demand for them (AVDS_і) varies from +3.22 % to +11.07 %.

Assessing the needs of the labor market in specialists of certain specialties, taking into account the data on the number of unemployed is objectively extremely important for the management of HEIs, but only a small number of applicants pay attention to them.

Surveys of applicants and their parents show that in our society, the factor of labor market needs now recedes into the background when choosing a specialty and university. The needs of the individual in self-expression, self-affirmation, that is, everyone wants to be significant, are beginning to play a more important role in this process.