These tables show that the most demanding to have any higher education of the candidate are employers in the following specialties and educational programs: «tourism, hotel and restaurant business» – 56 %; group of specialties and educational programs «International Economic Relations, International Economics, International Relations» – 44.8 %; «Personnel Management» – 44.9 %; «Logistics» – 49.4 %.

The least demanding for higher education are employers in the following educational programs: «Technologies of electronic multimedia publications and computer technologies and systems of publishing and printing publications» – 22.9 % and educational programs in the field of knowledge «Information Technologies» – 25.9 %. According to the author, this does not indicate a weak requirement for the competence of the candidate, but the relative ease of testing this professional competence in the recruitment process.

According to Table 2.3, the largest percentage of vacancy announcements requiring special higher education relates to the educational program «Financial Management» on average by years – 59.2 %, announcements for the educational program «Legal Regulation of the Economy» – 57.6 % of announcements, and also for the educational program «accounting and auditing» – 30.7 % of ads.

The parameter «d» from the vacancy formula V_i{a, b, c, d, e} refers to professional competencies.

Among the professional competencies, computer and language occupy a special place. Ads often emphasize them. The research conducted in 2021 made it possible to concentrate the results in the form of Table 2.4.